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Privacy & Cookies Policy

At Hidden Beauty we take your personal data very seriously and that’s why we want to let you know why and how we collect and store your personal details in accordance with the new GDPR legislation. We collect your data in several ways at Hidden Beauty. In the salon using online consultation consultation form. We then store your name, address, date of birth, email address, treatment history and any medical alerts on our secure Shedul system. Contact Form – This is a contact form on our website for you to contact us with enquiries. We ask for your name, email address and to leave a comment, you will NOT be added to our mailing list if you chose not to be. Social media – You may contact us via Facebook messenger, Instagram messenger or other networks and we will reply but not store this information. Marketing Activities - We may periodically send you information that we think you may find interesting. In particular, we may wish to use your data for the purposes listed below to enable us to develop and market other products and services or market our full range of procedures to you. To help us to establish, exercise or defend legal claims. When arriving for your appointment at the salon we will ask you to run through your consultation with Suzanne. Your full name, so we can address you in the salon and ensure all communication is with the correct person. Address, to help us distinguish 2 clients with identical names. If any of your loved ones contact us to send you a gift voucher. Email address, to send booking confirmations as well as email invoices of any services you have received.

We also collect medical history including operations, diseases, disorders – Medical history is crucial to allow us to perform our treatments safely and adhere to the terms of our insurance. Allergies, to ensure nothing we use during a treatment or around you at the salon can cause you harm, irritation or any other complications and to adhere to the terms of our insurance. Medication, some medication can be a contraindication to treatment or react with products we use. It is essential we know details to protect you the client and adhere to our insurance terms. A patch test is a skin test we carry out in the salon to test for potential allergic reactions to certain treatments. We keep this on file, so all therapists know you can have that treatment and in the event of a reaction we know what was used and when.


We keep a treatment history, so each therapist can see what and how the last therapist carried out a treatment on you to ensure results are consistent amongst all staff.


Your contact preferences are collected, so if you wish to be on our mailing list you must opt in otherwise we cannot legally send you our newsletters and special offers. Your consent to use treatments photos – Some of our treatments involve before and after photos on salon devices to aid the client experience and proof of progress/treatment.


Your data is in digital form that only Suzanne at Hidden Beauty has access to. Your details are stored using our booking system and records systems to capture consent these are password protected. Only Hidden Beauty has access to Shedul and Faces consent. We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice, where there is a legal requirement, or in performance of our contractual requirements.


Shedul Software is our diary/booking system. Your information is used to send out appointment reminders and booking confirmations. Fresha also gives us the provision to send out marketing messages. Faces consent forms are stored securely on Amazon servers based in the EU. Passwords to users accounts are encrypted meaning company admin do not have access to these, only the users themselves. If a user needs help from the admin to look into an issue within their account, the user may be asked to share this information with a Faces representative. All user personal information should be kept up to date in case Faces needs to get in touch with users for any urgent data issues.


Faces is transparent on how it uses user data and which is not shared with any third party that does not have affiliation with Faces in terms of marketing.


Faces does need to provide third party softwares or government laws at times with user personal Information, allowing third parties to help us run key software features smoothly.


We will hold your data for up to 7 years unless you ask us otherwise. In order to continue to provide the client with the best service possible we need these records to see exactly what treatments were performed, reactions, likes, dislikes, patch tests, products used etc.

You have the right to be forgotten. If at any time you no longer wish to be on Hidden Beauty database that’s no problem, simply send an email to and we will remove information.


You have the right to access your personal data that Hidden Beauty holds and the right to rectification if it is incomplete, incorrect or out of date.


You have the right to data portability if you wish us to transfer some personal data maybe patch test results if you a moving to another salon.


You have the right to object to processing and direct marketing. Your data can remain in one place but not used.


Payment - Fresha Plus card services

Our payments are processed using the above company. You details are only ever entered by yourself and confirmed by yourself.


“Fresha”, “we” or “us” has the meaning set out below:

o If You are in the United Kingdom, Fresha means SV Ltd., a company incorporated registered in England under company number 11326509, with registered office address in 71-75 Shelton Street, London, Greater London, WC2H 9JQ, United Kingdom


Clients are charged a upfront deposit whilst booking online.


Processing the final payment happens once the appointment has been completed, as services provided often differ from what was originally booked. When using the client's card as a payment type, it will actually charge the client's card.


If you have any questions about this policy or would like to exercise your rights with respect to your personal information, please contact us on 01383871744.


Please note we will only use your information in accordance with this Policy, or where we are required or authorised by law to disclose your information to others, or have your permission to do so.

Sensitive Information. Because email communications are not always secure, please do not include credit card or other sensitive Data (such as racial or ethnic origin, political opinions, religion, health, or the like) in your emails to us.

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